Pre-Conference Workshop

Tuesday 1:00 – 4:00 PM


Amazing Candidate Experience from A-Z

Statistically, job candidates who have a bad experience with your application or hiring process won’t just avoid joining your organization, they will tell their friends to do the same. So how do you ensure that every touch in a candidate’s process is a good one? Craig Fisher will share his best practices from helping companies like CA Technologies to win back-to-back candidate experience awards and, more importantly, how to convert more of the right candidates to employees. He’ll share his system for inbound recruitment that will help you attract the best talent to your organization and create an amazing candidate experience in the process.

Craig believes your employees are your most unique selling feature as an employer. He’ll show you how to utilize employee advocacy in concert with a CRM, smart AI technology, social ad campaigns, targeted landing pages, and more to connect current employees to candidates and create the ultimate candidate experience system ­as well as how to track your success with new applicants, silver medalists, internal candidates, and boomerangs. You won’t want to miss this presentation full of cool tools and radical ideas that get real results. Get your pencils ready.

During this session you’ll learn:

  • How to get your people talking: ­best practices for an employee advocacy to influence candidate experience.
  • The 5:1 “give to ask” content sharing ratio that builds trust for your company’s and employees’ brands.
  • How to simultaneously generate more referrals and increase employee engagement to attract more of the right candidates.
  • How to win back silver medalists and boomerangs, and improve your Glassdoor rating in the process.


Craig Fisher

Craig Fisher is Head of Marketing and Branding at Allegis Global Solutions (AGS). His work in talent attraction strategies with clients like CA Technologies have been regularly featured in mainstream press like Fortune and Inc., and are highlighted in several mass release books, including Employer Branding for Dummies.

He is a go-to talent strategy SME for SHRM, The Candidate Experience Awards, and many HR Technology firms.