Discover the 3 Ps of Employer Brand Storytelling

Friday 9:15 – 10:15 AM

Session Description

Connecting candidates with the organizational mission or cause isn’t always easy but in this session, Crystal Miller Lay will identify the three major components needed to create impactful employer branding communication pieces and powerful storylines to showcase your employer brand and call prospective candidates to action.

Learning Objectives

  1. The differences between employer branding, recruitment marketing and introduce the shift from Talent Acquisition to Talent Attraction
  2. Identify the 3 major components needed to create compelling storylines for your recruiting program
  3. Understand the 16 dimensions of cultural compatibility that candidates look for when making career choices


Crystal Lay

Crystal Miller has been in leadership roles since she was 17 years old and took her first marketing manager job just before turning 18.  After spending several years in B2C construction marketing & human resources, she saw the need for a new niche to be fully developed at the intersection of HR & Marketing.  She has devoted over a decade to improving the employer branding, recruitment marketing & culture marketing of employers both as an in-house practitioner and agency executive.